Who Is Ultimately Responsible for the Final Form the Ad

question 74

Multiple Choice

Who is ultimately responsible for the final form the ad takes?

• A) The traffic manager
• B) The creative director
• C) The media planner
• D) The account planner
• E) The account executive

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Definitions:

Adjudicated Insane

A legal determination made by a court that an individual lacks the mental capacity to manage their own affairs or to understand the nature of a criminal act.

Voidable

A term describing a legal contract or action that may be nullified or terminated at the discretion of one or both parties involved.

Covenant Not to Compete

An agreement where one party agrees not to enter into or start a similar profession or trade in competition against another party.

Ongoing Business

A company or commercial enterprise that continues to operate and engage in its activities, as opposed to one that is in the process of closing down or has ceased operations.