The Sage Software Ad Begins,"Drink in All the Benefits of CRM

question 92

Multiple Choice

The Sage software ad begins,"Drink in all the benefits of CRM without the big upfront investment." The Sage ad is:

• A) transactional.
• B) manipulative.
• C) informational.
• D) transformational.
• E) functional.

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Definitions:

Criticism

The expression of disapproval based on perceived mistakes or faults in actions, decisions, or artistic works.

Unconscious Motivation

Drives and desires operating outside of an individual's conscious awareness that influence behaviors and decisions.

Five-factor Model

A model that describes human personality using five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Openness

One of the five major personality traits characterized by an appreciation for art, emotion, adventure, unusual ideas, curiosity, and variety of experience.