What Is the Last Step in Developing an Advertising Strategy

question 53

Multiple Choice

What is the last step in developing an advertising strategy?

• A) Determining the advertising mix.
• B) The delivery of the creative brief to the creative department.
• C) The creation of a message strategy.
• D) An evaluation of how well the strategy supports the marketing plan.
• E) Budget allocation.

---

Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, which increases or decreases the likelihood of a behavior being repeated.

Classical Conditioning

A learning mechanism in which a neutral stimulus becomes associated with an innately meaningful stimulus and acquires the capacity to elicit a similar response.

Rewards

Incentives or positive reinforcements given to encourage certain behaviors or outcomes.

Punishments

Consequences applied with the intention of reducing or eliminating undesirable behaviors.