When the Art Director Was Asked to Create a New

question 50

Multiple Choice

When the art director was asked to create a new ad for Glad Forceflex garbage bags,he needed to create a visual picture which illustrated the strength of the new bags as well as attracting the attention of readers.What is the term used to describe this step in the creative process?

• A) Message strategizing
• B) Monitoring
• C) Visualization
• D) Product positioning
• E) Environmental analysis

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Definitions:

Thorazine (Chlorpromazine)

An antipsychotic medication used to treat several mental health conditions by affecting dopamine levels in the brain.

Haldol (Haloperidol)

An antipsychotic medication used to treat psychiatric disorders such as schizophrenia by blocking dopamine receptors in the brain.

Prozac (Fluoxetine)

An antidepressant medication used to treat depression, obsessive-compulsive disorder, and a number of other mental health conditions, classified as a selective serotonin reuptake inhibitor (SSRI).

Mellaril (Thioridazine)

An antipsychotic medication used to treat symptoms of certain mental/mood disorders, though its use has decreased due to potential side effects.