Imagine an Ad for a Radio Station Showing Two Disparate

question 49

Multiple Choice

Imagine an ad for a radio station showing two disparate commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exaggeratedly concerned and stressed.The announcer,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:

• A) potential exposure.
• B) awareness.
• C) interest.
• D) credibility.
• E) puffery.

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Definitions:

Mood Stabilizers

Medications primarily used to treat mood disorders that involve episodes of mania or hypomania, depression, or both, such as bipolar disorder.

Interpersonal Psychotherapy

A brief, attachment-focused psychotherapy that centers on resolving interpersonal problems and symptomatic recovery.

Social Conflicts

involve disagreements or disputes between groups or individuals in a society, often arising from differing interests, values, or beliefs.

Couple Therapy

is a form of psychotherapy that aims to improve communication and resolve conflicts between partners in a romantic relationship.