Truly Great Ads Do Have Certain Characteristics in Common

question 97

Multiple Choice

Truly great ads do have certain characteristics in common.These dimensions of greatness are:

• A) metaphors and similes.
• B) audience resonance and strategic relevance.
• C) the ability to break through perceptual barriers and complete information.
• D) the informational and transformational dimensions.
• E) possible exposures and gross impressions.

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Definitions:

European Social Partnerships

Collaborations between governments, employers' organizations, and trade unions in Europe to discuss and negotiate employment policies and working conditions.

Employee Empowerment Unionism

A labor movement approach focusing on empowering workers to make decisions affecting their working conditions and workplace democracy.

Skill-Based Pay System

a compensation strategy where employees are paid based on their skills, knowledge, and abilities rather than their job title or position.

National Union

A labor union that represents workers from across a country in a specific industry or occupation.