Creative Brief Is Also Referred to As

question 71

Multiple Choice

Creative brief is also referred to as:

• A) a copy platform.
• B) a benefit strategy.
• C) a creative action plan.
• D) a communication strategy.
• E) an speculative presentation.

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Definitions:

Allele

One of two or more alternative forms of a gene that arise by mutation and are found at the same place on a chromosome.

Locus

A specific location or position on a chromosome where a gene or genetic marker is situated.

Corolla Flare

The outward spreading or expansion of the petals in a flower's corolla, contributing to its visual appeal and pollinator attraction.

Heritable

Traits or characteristics that can be passed from parents to their offspring through genes.