When the Art Director for the New 80 Series LCD

question 103

Multiple Choice

When the art director for the new 80 Series LCD Flatiron monitor from LG was asked to create an ad that emphasized how thin the monitor was,he visualized a picture showing how little space the monitor took when stacked on a book shelf.What is the term used to describe this step in the creative process?

• A) Message strategizing
• B) Monitoring
• C) Conceptualization
• D) Product positioning
• E) Environmental analysis

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Definitions:

Internet Revamp

Comprehensive updates or overhauls made to web infrastructure, platforms, or services to improve performance, accessibility, or user experience.

Television Killed Radio

This phrase metaphorically describes the shift in popular media consumption from radio to television during the mid-20th century, highlighting television's dominance in entertainment and information dissemination.

Internet's Infrastructure

The physical and virtual technologies and systems that enable the internet to function, including servers, data centers, and connectivity devices.

Global System

The interconnected and interdependent structure of economic, political, social, and environmental systems across the world.