In Advertising,the Receiver Dimension Includes

question 62

Multiple Choice

In advertising,the receiver dimension includes:

• A) encoders, decoders, and feedback.
• B) implied, actual, and sponsorial consumers.
• C) brand-loyal, product-loyal, and general consumers.
• D) the art director, its personae, and authors.
• E) feedback, perception, and behavior.

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Definitions:

Contribution Margin

The amount by which sales revenue exceeds variable costs, indicating how much revenue contributes to fixed costs and profit.

Variable Costs

Variable costs that change in direct correlation with production output or sales figures, like labor costs and materials expenses.

Fixed Costs

Expenses that do not change in total despite fluctuations in the volume of goods or services produced or sold.

Flexible Budget

A budget that adjusts or varies with changes in the volume of activity, often used to provide more realistic performance comparisons.