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Electronic Brainstorming Tends to Reduce the Adverse Effects of Evaluation

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Essay

Electronic brainstorming tends to reduce the adverse effects of evaluation apprehension and production blocking which tend to occur in traditional team decision-making sessions. Explain how these two concepts adversely affect traditional team decision making and why they are less likely to occur in electronic brainstorming.


Definitions:

APC (Average Propensity to Consume)

The fraction of income that is spent on consumption as opposed to savings.

Disposable Income

The amount of money available to households for making purchases and savings after the removal of income taxes.

Saving

The act of setting aside a portion of current income for future use, or the portion of income not spent on current expenditures.

MPC (Marginal Propensity to Consume)

The proportion of additional income that is spent on consumption.

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