An Executive Was Trying to Think of Ways to Increase

question 18

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

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Definitions:

Cholesteatoma

An abnormal collection of skin cells inside the ear, leading to hearing loss and potential damage to the ear structure.

Fungal Infection

An inflammatory condition caused by a fungus, affecting various parts of the body and can range from superficial to systemic infections.

Nerve Degeneration

The gradual deterioration of nerves, leading to loss of function or structure of nerve cells.

Low-Frequency Tone

Sounds that have a frequency at the lower end of the audible range, typically perceived as having a deeper or thicker sound quality.