A Consumer Products Company Wants More Creativity in Its Research

question 184

Essay

A consumer products company wants more creativity in its research and development operations. The company has spent lots of money on creativity training sessions. These have helped somewhat, but the vice-president of this area believes that the fundamental conditions must be altered to allow more creativity. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. For each condition, briefly explain how it might improve creativity.

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Definitions:

Iwan

In Islamic architecture, a vaulted rectangular recess opening onto a courtyard.

Apadana

The term refers to an audience hall in ancient Persian palaces, notably the great hall of Darius and Xerxes at Persepolis.

Cuneiform

Latin, “wedge-shaped.” A system of writing used in ancient Mesopotamia, in which wedge-shaped characters were produced by pressing a stylus into a soft clay tablet, which was then baked or otherwise allowed to harden.

Pictography

The use of pictorial symbols or drawings to convey language and ideas, predating traditional writing systems.