Advertising

question 30

Multiple Choice

Advertising:

• A) can convey useful information to consumers.
• B) can cause perceived differences that don't exist and drive prices up.
• C) can increase competition in the marketplace and lower prices.
• D) All of these statements are true.

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Definitions:

Injunctive Norm

Social norms that concern people's perceptions of what behaviors are approved or disapproved of by others.

Informational Influence

A social influence to accept information from others as evidence about reality, often leading to internalization or private acceptance of the information.

Chameleon Effect

The unintentional mirroring of the behaviors, mannerisms, or emotions of others, often as a form of social interaction.

Descriptive Norm

Norms that convey information about what is commonly done in specific situations, influencing behavior by indicating what is considered typical or normal.