Positive Analysis

question 1

Multiple Choice

Positive analysis:

• A) is the best way to analyze a policy.
• B) leads to the best solutions.
• C) is the only way to analyze a policy.
• D) examines if the policy actually accomplished its goals.

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Definitions:

AIDA Model

A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.

Potential Customers

Individuals or organizations that could become purchasers of a product or service but have not yet done so.

Product's Superiority

Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.

Specific Needs

Particular requirements or desires of individuals or target markets that products or services aim to fulfill.