If a Low-Risk Marketing Program Has a Return on Marketing

question 73

Multiple Choice

If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0,this means that any marketing program must generate at a minimum $4 in revenue for every _____ in marketing expenditure.

• A)$1
• B)$10
• C)$100
• D)$1,000
• E)None of these

---

Definitions:

Online Transaction

A financial or non-financial exchange carried out through the internet between two or more parties.