Click-Through Rates Are a Commonly Used Metric

question 15

Multiple Choice

Click-through rates are a commonly used metric.Although these are useful,they do not indicate _________.

• A)If a customer is interested in the product
• B)That a customer is on the path toward a final sale
• C)Who the clicker is
• D)What a click means
• E)None of these

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Definitions:

High Level

Pertains to something that is of a superior or advanced status, complexity, or importance.

Variable Ratio

A reinforcement schedule in which the number of responses required for a reward varies, making the reinforcement unpredictable and often leading to a high and steady rate of response.

Schedule of Reinforcement

refers to the strategy for timing and application of rewards to encourage or strengthen desired behaviors in behavioral psychology.

Contingent Reinforcement

A type of conditioning in which a reward or punishment (the reinforcement) is given only after the desired response or behavior occurs, making it contingent on the behavior.