In Deciding on the Right Balance Between Control and Flexibility

question 23

Multiple Choice

In deciding on the right balance between control and flexibility in a channel,marketing managers must consider all of the following except _______________.

• A)The type of products involved
• B)Cost issues among the various options
• C)Strength of belief in the accuracy of the sales forecast
• D)Likelihood that major changes will occur in the customer or competitive marketplace that would necessitate restructuring the channel
• E)None of these