If a Low-Risk Marketing Program Has a Return on Marketing

question 73

Multiple Choice

If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0,this means that any marketing program must generate at a minimum $4 in revenue for every _____ in marketing expenditure.

• A)$1
• B)$10
• C)$100
• D)$1,000
• E)None of these

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Definitions:

Downselling

A sales strategy where a seller offers a more affordable or lesser alternative to a product the customer initially showed interest in.

Upselling

A sales technique where a seller induces the customer to purchase more expensive items or add-ons for an upgrade.

Managing Data

The process of acquiring, validating, storing, protecting, and processing required data to ensure the accessibility, reliability, and timeliness of the data for its users.

Acquiring

The process of obtaining or acquiring something, often used in the context of business acquisitions or the gathering of information or skills.