The Task of Handling Crises and Giving the Company's Perspective

question 89

Multiple Choice

The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.

• A)Advertising
• B)Personal selling
• C)Promotion
• D)Public relations
• E)Direct marketing

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Definitions:

Diversified Away

Refers to the reduction of risk in a portfolio by investing in a variety of assets, thus minimizing the impact of any single investment's performance.

Firm-specific Risk

The risk associated with an individual company, which can be mitigated through diversification.

Beta

A metric used in finance to determine an investment's volatility or risk as compared to the overall market.

Portfolio Variance

A measure of the dispersion of returns of a portfolio, indicating the degree of investment risk.