The Task of Handling Crises and Giving the Company's Perspective

question 89

Multiple Choice

The task of handling crises and giving the company's perspective to news organizations belongs in the ___________ element of marketing communications.

• A)Advertising
• B)Personal selling
• C)Promotion
• D)Public relations
• E)Direct marketing

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Definitions:

Mean Amount

The arithmetic average of a set of numbers, calculated by adding all the numbers and dividing by the total number of values.

Commute Time

The duration it takes for an individual to travel from their home to their place of work or study.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; a low standard deviation indicates that the values tend to be close to the mean.

Quality Control

A process through which a business seeks to ensure that product quality is maintained or improved with either reduced or zero errors.