______ Measures the Average Number of Times a Person in the Target

question 89

Multiple Choice

______ measures the average number of times a person in the target market is exposed to the message.

• A)Reach
• B)Frequency
• C)Relevancy
• D)Impact
• E)Noise

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Definitions:

Ratio

A quantitative relationship between two numbers showing how many times one value contains or is contained within the other.

Express

To show, manifest, or reveal something through words, gestures, actions, or artistic expression.

Proportion

A portion, fraction, or quantity assessed in relation to its total entity.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities.