______ Measures the Average Number of Times a Person in the Target

question 89

Multiple Choice

______ measures the average number of times a person in the target market is exposed to the message.

• A)Reach
• B)Frequency
• C)Relevancy
• D)Impact
• E)Noise

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Definitions:

Effortful Processing

A type of memory encoding that requires attention and conscious effort, as opposed to automatic processing.

New Classmate

A recent addition to a class or educational setting, who may be adjusting to new social and learning environments.

Implicit Memory

A type of memory in which previous experiences aid in the performance of a task without conscious awareness of these previous experiences.

Implicit Memory

A type of long-term memory that does not require conscious thought to recall information, such as procedural memory for tasks.