Gillette Sends Out a Free Razor to Induce Switching from an Older

question 44

Multiple Choice

Gillette sends out a free razor to induce switching from an older model.This is an example of using _____________________ as the sales promotion approach.

• A)Coupons
• B)Premiums
• C)Product sampling
• D)Comparative parity method
• E)Product placements

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Definitions:

Monetary Authorities

The institutions responsible for regulating a country's money supply and exchange rates, typically a central bank or currency board.

Aggregate Demand

Aggregate demand represents the total demand for goods and services within an economy at a given overall price level and in a given time period.

Penetration Rate

The percentage of a target market that has purchased a particular company's product or service over a specific period.

Niche Markets

Segments of a larger market defined by their own unique needs, preferences, or identity, making them distinct from the market at large.