Apple Ran a Series of Humorous Television Ads in Which

question 17

Multiple Choice

Apple ran a series of humorous television ads in which two guys stand side by side and sling barbs back and forth about features of the Mac versus the PC.This is an example of __________________________.

• A)Pioneering advertising
• B)Competitive advertising
• C)Institutional advertising
• D)Comparative advertising
• E)Sales promotion

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Definitions:

AICPA

American Institute of Certified Public Accountants, a national professional organization for certified public accountants in the United States.

Ethics

Principles that govern a person's behavior or the conducting of an activity, often acting as a guideline for moral conduct.