___________ Approach to Advertising Execution Uses an Animated Character or an Animal

question 63

Multiple Choice

___________ approach to advertising execution uses an animated character or an animal in the ads.An example is the GEICO Gecko.

• A)Animation and animal
• B)Fantasy creation
• C)Musical
• D)Mood/affect
• E)Humor

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Definitions:

Adaptation

The social system must be able to gather and distribute sufficient resources and adjust to changes in its environment.

Goal Attainment

The system needs to establish clear goals and priorities.

Sympathetic Introspection

A methodological approach in which the researcher tries to understand the feelings and perspectives of others by mentally placing themselves in the other's position.

The Looking Glass Self

A sociological concept that suggests an individual's self grows out of society's interpersonal interactions and the perceptions of others.