Using Scientific Evidence in a Comparative Ad Is an Example

question 18

Multiple Choice

Using scientific evidence in a comparative ad is an example of _______________________.

• A)Fantasy appeal
• B)Endorsement appeal
• C)Humor appeal
• D)Research-based appeal
• E)Slice of life appeal

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Definitions:

Gender

The socially constructed roles, behaviors, expressions, and identities of girls, women, boys, men, and gender diverse people.

Normative Influences

Social pressures to conform to the expectations or norms of a group of people.

Karma

A concept in Hinduism, Buddhism, and Jainism which refers to the cycle of cause and effect where an individual's actions, whether good or bad, influence their future.

Social Cynicism

A generalized negative attitude towards people and society, often characterized by a belief in the selfishness and deceitfulness of others.