________________ Is Not Part of the Promotion Mix

question 47

Multiple Choice

________________ is not part of the promotion mix.

• A)Advertising
• B)Sales promotion
• C)Public relations (PR)
• D)Pricing
• E)All of these are part of the promotion mix

---

Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance, essential for budgeting and financial planning.

Variable Cost

Costs that vary directly with the level of production or service provision, such as materials and labor.

Break-Even Analysis

A financial calculation to determine the sales volume at which total revenues equal total costs, resulting in no profit or loss.

Fixed Costs

Expenses that do not vary with the level of production or sales, such as rent or salaries.