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___________ Is an Internet-Driven Relationship Between Companies,their Brands,and Customers

question 26

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___________ is an Internet-driven relationship between companies,their brands,and customers.


Definitions:

Subgroups

Smaller groups formed within a larger group based on common interests, objectives, or characteristics.

Egocentric Perceptions

refer to the tendency to interpret and judge events from one's own point of view, often neglecting others' perspectives.

Scarce, Desired Resources

Resources that are in limited supply but are highly sought after due to their value or utility.

Realistic Conflict

A theory suggesting that conflict and antagonism between groups is caused by direct competition for limited resources.

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