A Marketing Manager Wants to Build a Strong Relationship with the Customers

question 59

Multiple Choice

A marketing manager wants to build a strong relationship with the customers and to customize message without high costs.He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Personal selling
• B)Direct marketing and interactive marketing
• C)Sales promotion
• D)Advertising
• E)Public relations

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Definitions:

Symbolized

Represented by symbols or used symbols to express or communicate ideas or concepts.

Modality-independent

Pertaining to properties or phenomena that apply across different modes or systems without being limited to any specific one.

Human Language

A system of communication using vocal sounds, gestures, or written symbols that is organized and capable of expressing an infinite number of ideas or feelings.

Symbolized Categorical Statement

A statement in logic that classifies a relationship between categories, represented with symbols.