A Marketing Manager Wants to Build a Strong Relationship with the Customers

question 59

Multiple Choice

A marketing manager wants to build a strong relationship with the customers and to customize message without high costs.He understands that relationship building and message customization would require constant updating the database due to the reliance on CRM.Based on the manager's consideration,____________ will be the most appropriate promotional form.

• A)Personal selling
• B)Direct marketing and interactive marketing
• C)Sales promotion
• D)Advertising
• E)Public relations

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Definitions:

Apology

An expression of regret or sorrow for having wronged someone, often an important step in resolving conflicts and repairing relationships.

Essential Agreement

A fundamental or core agreement that forms the base of a relationship or negotiation.

Effective Apology

An apology that acknowledges wrongdoing, takes responsibility, offers a remedy, and genuinely expresses regret, thus facilitating reconciliation.

Acknowledgement

The act of recognizing or admitting the existence, truth, or validity of something.