Public Relations Has Low Control of How the Message Turns

question 38

True/False

Public relations has low control of how the message turns out.

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Definitions:

Forestalling an Objection

A sales technique involving addressing potential concerns or objections before they are explicitly raised by the customer.

True Objection

The real and underlying concern that a customer has, preventing them from completing a purchase.

Salesperson

An individual whose primary role is to sell a company's products or services to customers, aiming to meet or exceed sales targets.

Trial Close

A sales technique involving a question or statement by the seller that moves the sales process towards the final commitment or purchase decision.