Firms That Have an Objective of Utilizing Pricing to Communicate

question 47

Multiple Choice

Firms that have an objective of utilizing pricing to communicate positioning use a _______ strategy.

• A)Penetration pricing
• B)Price skimming
• C)Target ROI
• D)Competitor-based pricing
• E)Value pricing

---

Definitions:

Material Quantity Variance

The difference between the actual quantity of material used in production and the standard quantity expected to be used.

Direct Materials Purchased

The raw materials bought by a company that are directly used in the production of its goods.

Actual Variable Manuf. Overhead

The real costs incurred from indirect, variable production expenses, assessed after the production process is completed.

Variable Manufacturing Overhead

These are manufacturing overhead costs that vary with the level of production output, such as utilities or materials used in the manufacturing process.