Creating a Perception About Price Merely from the Image the Numbers

question 38

Multiple Choice

Creating a perception about price merely from the image the numbers provide the customer demonstrates ___________________.

• A)Psychological pricing
• B)One-price strategy
• C)Variable pricing
• D)Everyday low pricing (EDLP)
• E)High/low pricing

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Definitions:

Illusion of Vulnerability

A cognitive bias where individuals underestimate their susceptibility to negative events.

Deindividuated

A psychological state characterized by reduced self-awareness and diminished social identity, often leading to disinhibited behavior.

Combative

Characterized by an eagerness to fight or be aggressive.

Mindless

Acting or doing something without conscious thought or attention, often resulting in automatic or habitual behavior.