Investing in Customers Who Fall into the Zone of Indifference

question 10

True/False

Investing in customers who fall into the zone of indifference is a good strategy because the company can often prevent them from sliding into the zone of defection,thereby increasing ROI.

---

Definitions:

Corporation

A legal entity formed by issuing stock to investors, who are the owners of the corporation.

Preferences

Preferences typically involve decisions or policies that give priority or advantage to particular individuals or groups, often seen in legal contexts such as bankruptcy.

Corporate Veil

A legal concept separating the actions of a corporation from its shareholders, protecting them from being personally liable for the company's debts and obligations.

Fraud

The intentional deception or misrepresentation made by one party to another, resulting in harm or loss.