In Services Marketing There Is a Gap Model of Service

question 87

Multiple Choice

In services marketing there is a Gap Model of Service Quality.The gap refers to __________.

• A)Distance between the understanding of management and employees
• B)Employees' perception of the customer experience
• C)Management's mismanagement of resources to achieve better service quality
• D)Misunderstandings between the provider of the service and the customer's experience of the service
• E)None of these

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Definitions:

Rookie of the Year

An award given annually to the most outstanding new player in a professional sports league.

Major League Baseball

The professional baseball organization that constitutes the highest level of play in North America, consisting of the American and National Leagues.

Economics

A social science concerned with the production, distribution, and consumption of goods and services, examining how individuals, businesses, and governments make choices.

Geopolitical Interests

Strategic interests of a country related to its geographic location and international relations, influencing its political and economic decisions on the global stage.