When Consumers See an Apple with a Single Bite Taken

question 26

Multiple Choice

When consumers see an apple with a single bite taken out of the right side,several small electronic devices such as iPhones,iPods,or iPads might come to mind.This occurs because consumers form a _____ between the logo and electronic devices.

• A)Perception
• B)Brand link
• C)Brand association
• D)Brand identity
• E)Brand connection

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Definitions:

Highest Quality

A term referring to the superior standard or grade of a product, service, or condition.

Printer Resolution

A measure of how much detail a printer can represent, usually expressed in dots per inch (DPI).

Dots Per Inch

A measure of spatial printing or video dot density, used especially for high-resolution images or displays.

Screen Saver

A program that automatically changes the monitor display at short intervals or constantly shows moving images to prevent burn-in of images on the computer screen.