XYZ Is a New Hotel Chain and Is Relatively Unknown

question 54

Multiple Choice

XYZ is a new hotel chain and is relatively unknown among Disney park visitors.However,because Disney has attached its name to the hotel,most rooms are booked every night.This is probably because customers associate Disney with quality and so they also expect XYZ to be a high-quality hotel.This is an example of the __________ benefit of brand equity.

• A)Brand communications
• B)Brand image
• C)Brand connections
• D)Brand loyalty
• E)Brand sponsors

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Definitions:

Hierarchical Structures

Refers to systems organized in a ranked order, often seen in organizations or biological classifications, where each level is above or below another.

Memories

Memories are the mental storage of past experiences, knowledge, and sensations, which are capable of influencing present behavior and attitudes.

Forgiveness Process

A psychological and emotional journey that involves letting go of resentment, anger, and thoughts of revenge towards someone who has caused harm.

Offer Forgiveness

The act of pardoning someone for an offense or mistake, thus letting go of resentment.