Pierre Cardin Partnered with Several Other Product Manufacturers and Attached

question 1

Multiple Choice

Pierre Cardin partnered with several other product manufacturers and attached its name to a wide assortment of products including clothing,housewares,and even cosmetics.Eventually Pierre Cardin wasn't known for anything anymore.This is an example of _____,a disadvantage of co-branding.

• A)Loss of control
• B)Overexposure
• C)Brand strength
• D)Brand identity
• E)Partner fit

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