An Individual Moves Through Stages Before Adopting a Product

question 43

Multiple Choice

An individual moves through stages before adopting a product.The awareness stage is characterized as ________.

• A)The stage where customers find they have a passion for the product
• B)Having the most significance in the new-product adoption process
• C)Know of the product, but have insufficient information to move forward through the adoption process
• D)The stage where customers feel, see, and touch the product
• E)None of these

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Definitions:

Convergent Thinking

A cognitive process involving the focusing on a finite number of solutions or answers to a specific problem, often associated with logical and analytical thinking.

Temporal and Parietal Lobes

Brain regions responsible for processing auditory information and spatial navigation, respectively.

Frontal Lobe

The part of the brain associated with decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Intelligence A

Hebb’s term for innate intellectual potential, which is highly heritable and cannot be measured directly.