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A Niche Strategy Is the Same as Porter's Focus Strategy

question 88

True/False

A niche strategy is the same as Porter's focus strategy or concentrated target marketing.


Definitions:

Transactions Costs

The expenses beyond the price of the product that buyers and sellers incur when making a transaction, such as fees, taxes, or other expenses.

Interest Rate

The cost of borrowing money or the compensation for lending money, usually expressed as a percentage of the principal amount per period.

Rational Investor

A person who utilizes logical analysis for making investment choices, with the goal of maximizing gains and reducing risks.

Interest Rate

The cost of borrowing money or the rate paid on deposits, serving as the price of credit or savings in the financial market.

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