In the 1970s,Michelob Beer Changed Its Advertising Messages Frequently and Saw

question 89

Multiple Choice

In the 1970s,Michelob beer changed its advertising messages frequently and saw sales plummet.Slogans like "Weekends were made for Michelob," "Put a little weekend into your weekday," and "Special times deserve a special beer" had consumers checking their calendars to find the right time to drink a Mich.Michelob was suffering from _________.

• A)Underpostioning
• B)Doubtful positioning
• C)Overpositioning
• D)Confused positioning
• E)No positioning

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Definitions:

Humans

Biological beings belonging to the species Homo sapiens, characterized by their advanced cognitive abilities and complex social structures.

Deliberate System

The Deliberate System refers to the cognitive process that is analytical, conscious, and rational, often requiring more time and effort than instinctive or automatic responses.

Automatic Systems

Systems that operate independently of human intervention, often relying on pre-set rules or algorithms to function.

Stereotyping

Assigning a fixed, generalized idea or identity to individuals based on their membership in a particular group, often leading to prejudgment.