Some Companies,like Insurance and Credit Card,would Like to Target Recent

question 91

Multiple Choice

Some companies,like insurance and credit card,would like to target recent high school graduates as a segment but find them hard to capture.This is an example of a market lacking one of the criteria for segmentation called _______.

• A)Reachable-the ability to reach the segment in terms of communication
• B)Responsiveness-the feeling that the market will buy more if targeted
• C)Sufficient size-the size of the market is large enough to be worth considering
• D)Measurable-information can be obtained about the market
• E)None of these

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Definitions:

Verbal Disorder

A category of communication disorders that impair the ability to use or comprehend words, affecting spoken, written, or sign language communication.

Alzheimer's Disease

A progressive neurodegenerative disorder characterized by memory loss, cognitive decline, and personality changes.

Neurocognitive Disorder

A class of mental health disorders characterized by cognitive decline from a previous level of performance.

Apraxia

Impaired ability to initiate common voluntary behaviors.