Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 70

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A)It is readily measurable
• B)Customer needs and wants tend to vary with some degree of regularity based on demographic differences
• C)It uses the easily identifiable characteristics of human populations such as age or income
• D)It is easy to measure the variables like age or income
• E)All of these

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Definitions:

Related Liability

An obligation that is directly associated with the operating activities or financial situation of a business.

Operating Lease

A lease agreement allowing one to use an asset without ownership, typically with shorter terms than a finance lease.

Capital Lease

A lease agreement in which the lessee essentially acquires all the benefits and risks of ownership of the asset, even though legal title may not be transferred.

Lease Inception

The beginning date of a lease agreement when all terms and conditions are established and the lease becomes effective.