Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 70

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A)It is readily measurable
• B)Customer needs and wants tend to vary with some degree of regularity based on demographic differences
• C)It uses the easily identifiable characteristics of human populations such as age or income
• D)It is easy to measure the variables like age or income
• E)All of these

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Definitions:

Émile Durkheim

A foundational sociologist known for his work on the division of labor, the concept of anomie, and his studies on the sociology of religion and suicide.

Character Flaws

Imperfections or weaknesses in a person's character that may lead to conflict or downfall.

Personal Problems

Issues affecting the individual that may stem from personal situations, relationships, or mental health, distinguishing them from broader social issues.

C. Wright Mills

An influential American sociologist known for his work on the structure of power in American society, as well as his theories on the sociological imagination.