Income Segmentation Is a Commonly Used Segmentation Technique

question 71

Multiple Choice

Income segmentation is a commonly used segmentation technique.It has some problems,however,such as ___________.

• A)It is difficult to collect quality marketing research on income due to people purposely misstating or refusing to reveal their income
• B)It is too simple to use
• C)It correlates with occupation so it is difficult to know which is better
• D)It is time-consuming to study consumers' buying habits based on their income
• E)None of these

---

Definitions:

Zygote

A cell produced by the union of an ovum and a sperm.

Fetus

A developing human from roughly eight weeks after conception to the moment of birth.

Ovum

An egg, the female gamete or reproductive cell.

Cervical Erosion

A condition characterized by the appearance of red, inflamed areas on the cervix, often seen as an abrasion or erosion but usually without true tissue loss.