Examlex
A marketing manager using VALS is interested in ____________ segmentation.
Drive-Reduction
A motivational theory suggesting that behavior is an attempt to reduce drives caused by needs or stress, restoring a state of balance.
Instinct
A natural and usually unchangeable behavior pattern in animals triggered by specific signals.
Cognitive
Relating to, being, or involving conscious intellectual activity such as thinking, reasoning, or remembering.
Primary Motives
Fundamental drives or instincts that are necessary for survival, such as hunger, thirst, and the need for warmth.
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