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A Marketing Manager Using VALS Is Interested in ____________ Segmentation

question 37

Multiple Choice

A marketing manager using VALS is interested in ____________ segmentation.


Definitions:

Drive-Reduction

A motivational theory suggesting that behavior is an attempt to reduce drives caused by needs or stress, restoring a state of balance.

Instinct

A natural and usually unchangeable behavior pattern in animals triggered by specific signals.

Cognitive

Relating to, being, or involving conscious intellectual activity such as thinking, reasoning, or remembering.

Primary Motives

Fundamental drives or instincts that are necessary for survival, such as hunger, thirst, and the need for warmth.

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