Positioning Relies on the Communication of One or More Sources

question 63

Multiple Choice

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between ________.

• A)The cost of the product and the quality
• B)The way the 4Ps work with one another
• C)The customer's needs and wants and what the product has to offer
• D)The product and advertising
• E)The salesperson and the customer at a personal level

---

Definitions:

Dean Ornish

A physician known for promoting lifestyle changes to improve health and reverse certain chronic diseases, especially heart disease.

Mortality Rate

A metric that quantifies the rate at which deaths happen in a particular population during a set timeframe.

Hypertension

A chronic medical condition where the blood pressure in the arteries is persistently elevated.

Cardiovascular Disease

A general term for conditions affecting the heart and blood vessels, often related to atherosclerosis and leading to health issues like heart attack and stroke.