Having a Product Whose Value Proposition Is a Well-Kept Secret

question 15

Multiple Choice

Having a product whose value proposition is a well-kept secret ________.

• A)Is a good idea
• B)Is not a good thing in marketing
• C)Is a concept that uses subliminal messages
• D)Is a superior concept used in targeting
• E)Is a well-accepted idea in market segmentation

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Definitions:

Social Processes

Patterns of social interactions and behaviors among individuals and groups, shaping societal norms and relationships.

New-Car Buying

The process of researching, locating, and purchasing a brand-new vehicle, typically involving comparison of models, test drives, and negotiation of terms.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Percentage

A portion of 100, used to define a fraction of a total amount in terms of hundredths.