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A major problem for most managers today is not having enough information.
Absolute Threshold
The minimum stimulus intensity that can be detected by a sensory system at least 50% of the time.
Signal Detection Theory
A theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise). Assumes there is no single absolute threshold and that detection depends partly on a person’s experience, expectations, motivation, and alertness.
Horror Movie
A film genre designed to frighten, scare, or disgust its viewers by leveraging suspense, fear, and shock.
Faint Stimulus
A stimulus that is barely detectable or at the threshold of conscious perception.
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