The Concept of Being Able to Get Either Secondary And/or

question 44

Multiple Choice

The concept of being able to get either secondary and/or primary data on a market being considered for segmentation means _______.

• A)Differentiation
• B)Targeting
• C)The market is accessible to media
• D)The market is readily identifiable and can be measured
• E)The market is primed to be attacked by media