Marketers Use Geographic Segmentation Because ____________________

question 17

Multiple Choice

Marketers use geographic segmentation because ____________________.

• A)People are different based on where they live
• B)Geography determines one's likes and dislikes
• C)Consumers respond differently to marketing strategies and programs based on where they live
• D)The East Coast, West Coast, and Midwest are the most important market segments based on size
• E)It is the most important way to segment markets

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Definitions:

Credit Policy

A set of guidelines that a company uses to determine the credit terms and conditions for its customers.

Economic Order Quantity

is a formula used by businesses to determine the optimal amount of inventory to order at one time, aiming to minimize holding and ordering costs.

Variable Cost

Costs that vary directly with the level of production or service delivery.

Carrying Cost

Expenses associated with holding or storing inventory, including insurance, storage, and opportunity costs of invested capital.