Marketers Use Geographic Segmentation Because ____________________

question 17

Multiple Choice

Marketers use geographic segmentation because ____________________.

• A)People are different based on where they live
• B)Geography determines one's likes and dislikes
• C)Consumers respond differently to marketing strategies and programs based on where they live
• D)The East Coast, West Coast, and Midwest are the most important market segments based on size
• E)It is the most important way to segment markets

---

Definitions:

Pole Vault

A track and field event in which athletes use a long flexible pole as an aid to jump over a high bar.

Hips

Refers to the area around the pelvic bone, where the thigh bone (femur) connects to the pelvis.

Shoulders

The upper joint of the human arm and the part of the body between this joint and the neck.

Popliteal Region

The area located at the back of the knee joint.