A Marketing Manager Using PRIZM Is Interested in ____________ Segmentation

question 78

Multiple Choice

A marketing manager using PRIZM is interested in ____________ segmentation.

• A)Geographic
• B)Psychographic
• C)Geodemographic
• D)Occasion
• E)Benefits sought

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Definitions:

Recklessly

Acting with a lack of concern for the risk or negative consequences of one's actions.

Airbags

Safety devices in vehicles designed to inflate rapidly in the event of a collision to prevent or reduce injury to passengers by limiting direct impact.

Asymmetric Information

A situation in which one party in a transaction has more or superior information compared to another, leading to potential advantages or disadvantages in the transaction.

Professional Buyers

Individuals or entities specializing in purchasing goods and services for organizations, often aiming to secure the best terms and prices.