VALS,a Form of Segmentation Based on Values and Lifestyles,allows Marketers

question 22

Multiple Choice

VALS,a form of segmentation based on values and lifestyles,allows marketers to _________.

• A)Better communicate with consumers
• B)Understand consumers' level of resources and motivation
• C)Connect to consumers either with their ideals, achievement, or self-expression
• D)View eight groups of consumers
• E)All of these

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Definitions:

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business over a certain period.

Net Income

The total earnings of a company after all expenses and taxes have been subtracted from total revenue.

Sales

The revenue generated from goods or services sold by a company in the ordinary course of its business.

Contribution Margin

The amount remaining from sales revenue after variable expenses are deducted; it contributes towards covering fixed costs and generating profit.