Companies Sometimes Pick a One-Market Strategy

question 68

Multiple Choice

Companies sometimes pick a one-market strategy.This segmentation approach is called ________.

• A)Mass approach
• B)Undifferentiated target marketing
• C)Differentiated strategy
• D)Low-cost approach
• E)Efficiency marketing

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Definitions:

Activity Cost Pools

Groupings of individual costs associated with specific activities used in activity-based costing to allocate costs more accurately.

Activity-Based Costing

An accounting method that assigns costs to products or services based on the activities they require, improving cost accuracy.

Direct Labor-Hours

The cumulative hours put in by workers who are directly engaged in the production process.

Direct Materials Cost

The expense associated with the raw materials and components directly incorporated into a finished product.